We know that the presence of Xbox in Japan has not had great results expected by Microsoft. Phil Spencer, the boss of Xbox, is committed to continue the fight for the Japanese market because he considers it important for their business worldwide.
In a new attempt to popularize the console in that region, Microsoft Japan announced a reduction in the price of Xbox One S, specifically on the 1TB models. This adjustment will be effective as of February 1.
Thus, Japanese players can purchase a console with Forza Horizon 3 or Halo: The Master Chief Collection at a price of ¥29,980 JPY ($276) plus charges, instead of the normal ¥34,980 JPY plus taxes.
According to the press release, the new price of the console is equivalent to the cost of a PlayStation 4 CUH-2000 500 GB. In addition to the previous packages, the Xbox One S Minecraft Limited Edition will also receive a price adjustment, so it will now cost ¥34,980 JPY ($322.5) and not ¥39,980 JPY.
Last week, 103 units of Xbox One were sold in Japan, while Xbox One X reached the mark of 1285 consoles sold. With this price reduction, the Japanese players are expected to be more interested in acquiring a Microsoft console.
Some time ago, some retailers on the island offered the console as a Blu-ray player to try to increase their sales.