The video game industry continues to explore new distribution channels and business models, one of these is subscription services and Xbox has done the same with the start of operations of Xbox Game Pass, which has been very well received by players Worldwide.
Recently, a report indicated that the subscription service of Xbox Game Pass has gained ground among the family audience and this could be used to close the competitive distance between the brand of Microsoft and PlayStation, Sony.
In its recent report, the statistical analysis firm, Newzoo, revealed interesting data on the reception of the Xbox Game Pass service among the public in France, Germany, the United States and the United Kingdom. In that sense, the study shows that 68% of households play video games, while in 29% of homes, parents and children play together. Now, once the family audience is defined, the study showed that 14% subscribed to the Xbox Game Pass service and 15% subscribed to EA Access, service for Xbox One.
The results are interpreted by Newzoo as a great opportunity for Xbox to exploit that niche market, as the information indicates that families have responded well to the offer of titles of various genres of Xbox Game Pass and suggests that, with the establishment of better subscription plans for this audience, the competitive gap with Sony and PlayStation could be closed.
Finally, Newzoo considered that given the popularity of subscription services in other sectors, such as music, series and film, Xbox and PlayStation could better exploit the large user base that currently has on their platforms in line, Xbox Live and PlayStation Network.