Ed Fries, one of the fathers of the Xbox brand and the first Microsoft machine, has confessed to GeekWire his passion for video games, his love for Nintendo Switch and the request he makes to the two other big companies in the industry, Sony and Microsoft, not to imitate Nintendo’s proposal.
“When I first saw it, I thought it was creative, but I wasn’t sure if it was going to be successful. Some of the ideas we had actually talked about at Xbox, like having controllers you could separate and hold in each hand. I first played Zelda on the Wii U and enjoyed the game, and thought, maybe I don’t need a Switch. Eventually, I buckled and got a Switch to play Mario, and I was really surprised how many different and creative ways they use the controllers, how they can be joined onto different supports, or you can separate them and hand them to another player and turn them sideways,” Fries says.
“It’s something that’s really won me over as a cool machine,” he added. Although Fries does not work for Microsoft at the moment, he is still very aware of how the Xbox brand works. Taking into account the fierce competition in video games, Fries believes that it is not a good idea to replicate or copy a strategy for success.
“I don’t think the right thing for Microsoft or Sony to do is imitate Nintendo or try to be Nintendo. I don’t think they’ll succeed by being Nintendo. I think they’ve gotta figure out what it is that they do well and continue to do that well,” Fries concluded.
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