Take-Two: Not All Games Needs To Be “More Than 100 Hours of Gameplay”
Given the success they have had with franchises such as Grand Theft Auto and Red Dead Redemption, Take-Two is one of the companies that is taken as a reference, at least in a matter of commercially highlighted formulas. However, Strauss Zelnick, the CEO of Take-Two Interactive, does not mean that most proposals should point there.
During an interview with VentureBeat, Strauss Zelnick, who has been very active in statements on various topics, was questioned about the content and duration of video games, taking into account the successes of as Red Dead Redemption 2, whose story, diverse activities and interaction with the world, are seen as an example of what to do.
In that sense, his response was: “I think entry barriers are going up, but I’m not sure anyone, including ourselves, believes that every big release has to have a massive team or have more than 100 hours of gameplay. There’s room for any number of different games, from casual smartphone games all the way to Grand Theft Auto, and plenty in between. The commonality that’s required is enormous attention to quality. Quality means something different a smartphone title than it does a free-to-play PC game in China, and that’s different from a huge triple-A action release for consoles, and that’s different than a free-to-play mid-core game.”
Interesting to see a CEO of one of the largest companies taking a different approach in the industry, or at least on paper. The next big title of Take-Two will be Borderlands 3 from Gearbox, whose main story is about 35 hours long.