SEGA wants to create new games and revive old IP

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SEGA Sammy has distributed a document to shareholders revealing the plans and the main objectives of the company for the coming years. We discover that the company plans to create new IP and to revive old franchise of its catalog.


The Sega staff revealed at an event held to investors what their plans are for the 2020 year to achieve annual sales of 300 billion yen sales, Which would not be a small increase compared to their present situation.

Publishers looking ahead, planning long-term releases is crucial to keep shareholders happy. SEGA is no exception and has its ‘Road to 2020’ released business presentation. It appears alongside all the standard things that SEGA is planning to revive old, great IPs.

The document, called “Road to 2020” clearly illustrates some of the objectives of SEGA Sammy, among which we find the expansion and growth of existing brands, in addition to creating new IP and the ability to bring into existence franchises temporarily set aside for creative or commercial reasons.

SEGA Corporation is working to create games that can generate profits right now in retail and digital market, during the current fiscal year (ending March 31, 2018) the company has published Persona 5 and Warhammer 40,000: Dawn of War III while in the coming months will come Endless Space 2, Football Manager 2018, Sonic Mania, Sonic Forces and Total War Warhammer 2.