Take-Two: Red Dead Redemption 2 Is Going To Do Well, But It’s Very Difficult To Say How Well
Red Dead Redemption 2 is the most anticipated title of this fall but Take-Two does not seem to want to take for granted the degree of success that the next game of Rockstar will be able to collect on the strictly economic level.
After the delay of the title to October, the latest estimates set by analysts predict that at least fifteen million copies will be totaled. Predictably Take-Two and Rockstar do not expect that Red Dead Redemption 2 will achieve the results of Grand Theft Auto V (recently arrived at 100 million units overall); in other words, the trust in the product is there, but the insiders do not want to be taken by easy enthusiasm.
“I think a healthy degree of paranoia and insecurity about releases is probably a good thing,” commented Strauss Zelnick, CEO of Take-Two, during an interview with GamesIndustry. “I’m fond of saying that arrogance is the enemy of continued success. We don’t believe in our success until we deliver it. We never claim victory until it’s occurred. We have very powerful, smart, capable competitors bringing great products to market and we need to win – that means we have to work harder than the next guy.”
“I don’t think this is a numbers exercise around attach rates – I think this is a question of how phenomenal is the product, and does it capture people’s attention and imagination? The answer is clearly it’s going to do well, but it’s very difficult to say how well. It’s going to be a big success, but it’s a question of how big?,” he continued.
GTA V has gone beyond the broad expectations, so investors and other industry players are convinced that even Red Dead Redemption 2 has all the potential to go beyond the predictions. Take-Two, however, prefers to keep a low profile. “It’s hard to expect anything to perform as well as the most profitable entertainment product of all time,” Zelnick observes. “I don’t think that’s a realistic expectation. Our hope, and also belief, is that Red Dead Redemption 2 will be an extraordinary creative product and that it will do incredibly well. Beyond that I can’t say – I don’t think anyone can say. We have to release it and see what consumers think.”
Red Dead Redemption 2 will release on October 26 on PS4 and Xbox One.