PlayStation UK New Director of Marketing Announced

Mark Bowles took office to replace Rich Keen.

PlayStation 4 and PlayStation VR

The changes within Sony and its divisions continue and after announcing that Kazuo Hirai will step down as president of the company this April 2018, the PlayStation UK division announced that it already has a new marketing director: Mark Bowles.

PlayStation UK reported that as of today, Mark Bowles is the new marketing manager of the division, holding the position that until last November was exercised by Rich Keen.

Bowles is no stranger to PlayStation as his history with the video game division of Sony Interactive Entertainment dates back to 2006, when he joined the brand manager of Gran Turismo for Europe and later was named brand manager of PlayStation 3 in the continent.

His work remained in that line and in 2011 he joined the ranks of PlayStation UK as a marketing manager, where he later became head of product marketing and helped prepare for the arrival of PlayStation 4 in the UK.

After spending some time attending to the marketing needs of other brands, Bowles returned to the ranks of PlayStation UK thanks to his experience with the brand and will be responsible for everything related to the marketing of PlayStation consoles, games and services in the region.