New details arrive from the Sony Corporate Meeting that is being held in Tokyo in these hours. As we know, John Kodera (CEO of Sony Interactive Entertainment) talked about PlayStation 4, the console that is approaching the end of its life cycle and has unveiled more details about the medium-term strategy of SIE.
Kenichiro Yoshida (CEO of Sony Corporation) and Kodera have stated that their objective at present is to further improve the positive reputation of the PlayStation brand and for this, they have developed a medium-term plan until March 31, 2021, which provides for the growth of the Game & Network Services division.
The strategy foresees increasing earnings from the PSN with the aim of increasing the number of subscribers to the PS Plus service (over 34 million registered users as of March 31, 2018) and increasing the community’s involvement through services like PlayStation Now, Vue, PlayStation Music and of course PS4 and PlayStation VR games.
Sony Interactive Entertainment also wants to strengthen its catalog by creating new IPs and continuing to invest in First-Party studios, as well as on established brands. It is highlighted, as already reiterated, that PS4 is entering its last stage of life cycle but this the platform will not be abandoned, as evidenced by the line-up for the coming months, which includes titles such as Death Stranding, Spider-Man, Ghost of Tsushima and The Last of Us 2.
PlayStation VR is recording growing numbers despite the low revenues of the VR market and in general, a similar problem is also found for ForwardWorks, a label specializing in the publication of mobile games, whose start-up phase and the market debut is still requiring significant investments.
Kodera concluded by saying that in the era of the original PlayStation, the company was aiming to sell millions of units, now aiming to engage millions of monthly active users.