As expected, the new console of Nintendo Switch was one of the most desired and requested products on Black Friday in the United States. Although some forecasts ventured to say that the hardware offer of Xbox would take the preference of consumers, it seems that it was not so, as a recent analysis of Adobe Insights revealed that it was the Japanese console that took the first place in sales in the country.
Today, at an early hour, the Nyko Partners analyst, Daniel Ahmad, published on his official Twitter account the results of the Black Friday analysis conducted by Adobe Insights, which, in the section of the best selling products, gives the Nintendo console as a clear winner.
This analysis, based on data obtained from the main stores, not only includes the most important day in US sales, Black Friday, but also a tour of previous important days in which consumers usually purchase products. In that sense, it can be determined that the Nintendo console has had a great month in the US because in the important days of sales in November it has been placed as one of the best selling products and reached the first place in Black Friday.
Initially, we have the Top 5 of the best selling products on November 11, Veterans Day for the US, where Switch was placed in fourth place, competing with Apple products, Samsung, toys and Hatchimals collectibles.
Subsequently, on November 22, before Thanksgiving, the Nintendo console climbed a step and came in third place for the best-selling products. It is worth mentioning that that day also featured Sony’s device, PlayStation VR and Super Mario Odyssey, one of the Switch’s most important games of the year.
Just at Thanksgiving, Nintendo Switch took the first place and a few hours of Black Friday was already the best selling product in the US market, standing above toys and electronic entertainment devices, such as Google Chromecast.
Following the inertia of the previous hours, the new Nintendo console remained in the first place as the best-selling product on Black Friday. Definitely, Switch’s sales performance in the last weeks of 2017 is crowning a year full of success for Nintendo and its hardware and software offerings.
What do you think about the great year that Nintendo has had? Do you think it can maintain this positive inertia in 2018? Tell us in the comments below.