Yesterday Nintendo surprised everyone with the presentation of Labo, a new way of playing that involves a set of crafts, whose main material is cardboard, and Switch, its hybrid console.
Although the presentation of its new project gave rise to different opinions, positive and negative, the truth is that the Japanese company has already won its first round with Labo because after the announcement it increased its market value.
According to a Financial Times report, the value of Nintendo in the financial market increased 2.4% after the presentation of Labo, which translates into a significant amount of $1.4 billion.
With this increase, Nintendo maintains a positive trend in the financial sector since it has been posting positive results for 7 weeks. David Gibson, an analyst at the Macquarie firm and a contributor to the Financial Times, highlighted Nintendo’s action to expand its product offering: “This is exactly the kind of crazy idea that Nintendo are known for which we believe will help expand the company’s audience.”
Finally, Gibson revealed his sales forecast for Nintendo Labo, which foresees that between 1 and 2 million sets will be sold, which could translate into operating income of $45 million or $90 million, depending on the case.
According to the official website of Nintendo Labo, the plan of Nintendo is for its first 2 game sets to be available as of April 20. The first is the Variety Kit, which will present 5 Toy-Con projects: 2 remote controlled cars; a fishing rod; a house; a motorcycle and a piano. This package will include Nintendo Labo software and will be sold at a price of $69.99 USD.
The second package is called Robot Kit and, as the name implies, includes everything necessary to assemble a robot suit. In addition, it will be accompanied by the Nintendo Labo Robot Kit, a game that will allow you to take control of a robot that performs different actions. This package will be sold at a price of $79.99 USD.