Microsoft’s Satya Nadella Provides An Overview of the Xbox and Gaming Business
Microsoft’s gaming division is entering a new phase because, as you will remember, the company has launched a shared gaming environment between its platforms and seeks to offer a comprehensive gaming experience that includes casual and hardcore players, streamers, and viewers. Today, while presenting the financial report of the company, space was dedicated to the games division and the expectations that there are in this regard.
Initially, Satya Nadella announced that Microsoft will seek to take advantage of the expansion and opportunities offered by the video game industry in its different branches: “We’re mobilizing to pursue our expansive opportunity in the hundred billion-plus gaming industry, broadening our approach on how we think about gaming end-to-end, from the way games are created and distributed, to how they are played and viewed.”
On the other hand, the CEO of Microsoft confirmed his commitment to the platforms on which he enjoys Xbox LIVE and reported that many features will be improved for users to enjoy the service from any of their systems: “We will continue to connect our gaming assets across PC, console, and mobile, and work to grow and engage our more than 53 million Xbox Live members network more deeply and frequently with new services, like Game Pass and Mixer, and we’re a few days away from the launch of Xbox One X, the most technically advanced and powerful console ever built.”
At the same time, Nadella revealed that part of the plans that Microsoft has for its gaming division includes support for esports and streaming as the income from these activities increased 20% in the quarter from July to September and has placed potential that can be exploited in the short and long term.
Finally, Microsoft’s top executive highlighted the technical environment they will offer to developers through their cloud infrastructure: “We also see the opportunity to empower developers who work on the console, PC, and mobile games to use our cloud infrastructure and services to enhance their gameplay and community. Gaming pushes the boundaries of hardware and software innovation, with some of the most CPU and GPU-intensive applications and content, giving us a huge opportunity in the cloud.
As one example, PUBG Corp, with its PlayerUnknown’s Battlegrounds is not only partnering to make Xbox its exclusive console at launch but is also running on Azure.”
What do you think about Microsoft’s expectations for its gaming division? Tell us in the comments below.