Microsoft’s original goal with Xbox One was to sell 200 million consoles
In a recent interview with Stevivor, the top leader of Xbox, Phil Spencer, shared that the original goal of Microsoft with Xbox One was to sell 200 million consoles, a huge number of systems in the history of video games that does not have comparison.
Spencer did not say during the interview if that goal was only with the standard console or with the system upgrades including Xbox One S or Project Scorpio. Anyway, this goal is very ambitious, and therefore it needs to overcome more than that achieved by PlayStation 2, a system that sold 150 million units.
“The goal that the team had was to figure out how could we sell 200 million game consoles. We’ve never seen a console sell that many units. The approach the team took was people are moving to OTT Video Services [over-the-top, like Netflix and Stan] and television’s getting disrupted–and if we could build a console that could be at the center of this transition and really embrace not only people playing video games, but also people with the changing habits in television, you really take the console market and the gaming market and you expand it potentially,” said Phil Spencer.
However, the executive believes that this was not the right path, and when he took the reins of Xbox he decided to change that perspective and return Xbox One to focus primarily on video games: “You don’t earn the right to be relevant in other categories of usage for the console until you’ve earned the gaming right, so let’s go make sure that’s what we deliver.”
For a long time, Microsoft reported that it would no longer report how many consoles it has sold, so we can not know exactly where its goal go so far. Do you think that Xbox One can win ground with the launch of Xbox One S and the arrival of Project Scorpio at the end of 2017?