Microsoft Explains Why It Is No Longer Revealing Xbox One Sales Figures
The last time that Microsoft revealed data corresponding to sales of Xbox One was in 2014, after that year, the company chose to keep discretion with this type of information and this led to endless criticism and speculation. In all this time, we have learned about the supposed sales of the console thanks to analysis firms and some financial reports, such as Electronic Arts, and everything indicates that the situation will remain as it was confirmed by an Xbox representative.
As you remember, this week Microsoft presented its financial report for the fiscal quarter that ended last March, where the company reported that Xbox One sales, including all models, had increased 15%, but did not give figures, keeping the decision made years ago. In the framework of that presentation, a representative of Xbox, which did not reveal the name, told Variety that the company has chosen to use another type of data to measure its success.
In that sense, the Xbox spokesman revealed the reason why they will no longer reveal sales data of the Xbox One family of consoles: “We are continuing to look at engagement as our key metric for success and are no longer reporting on total console sales. During Microsoft’s FY18 Q3 earnings, we announced that gaming revenue grew 18% year-over-year, driven by Xbox software and services revenue growth of 24%, and Xbox Live monthly active users grew 1% year-over-year to 59 million.”
As we read, the Microsoft division has preferred to account for the performance of the specific items that surround the Xbox One gaming environment, rating its success or failure according to what is recorded in terms of software, services, subscriptions, etc.
How do you like Xbox’s new approach to measure the performance of its gaming environment? Tell us in the comments below.