Microsoft Opens Its First Official Retail Store in Europe
Although it is one of the most important companies worldwide, Microsoft still has land to conquer and has relied on its games division to reach more places. Recently, the American company was celebrating the opening of its first official store in Europe.
Microsoft celebrated the opening of its first official Retail store in the commercial area of Oxford Circus, an intersection that has the busiest streets of the English city. This store boasts 3 floors with an offer of products that seek to amaze the English public and also has a section dedicated to gaming, where you can find everything related to Xbox One and the gaming environment that it shares with Windows 10.
Likewise, the store has a space dedicated to esports, with everything necessary to hold tournaments and all kinds of video game competitions. Also, the complex has all kinds of adaptations and facilities for people with different abilities, including several Xbox Adaptive Controller for those who want to play.
Welcome to our Microsoft London flagship! This is much more than a shopping experience – it’s Microsoft’s newest front door, providing free access to resources & tools for every customer. Learn more: https://t.co/OLkXH3izWL #MicrosoftLDN pic.twitter.com/ZdVRcZs5aY
— Microsoft Store (@MicrosoftStore) July 11, 2019
As part of the celebration for the opening, the Xbox team, led by Major Nelson, dedicated a broadcast through Mixer, where they shared game sessions with different personalities, such as Manchester City player, Raheem Sterling.
However, the main attraction of the official Microsoft store in London is what is already considered the most expensive control in the history of video games. We tell you this because the company had the idea that the best way to play Forza Motorsport 7 was to adopt an Xbox One control to an authentic McLaren Senna, taking the driving experience of the Turn 10 Studios title to the next level.