Microsoft Breaks Guinness World Record Promoting Sea of Thieves
We are just a few days away from the debut of Sea of Thieves and for those of us who have followed up on its development process, it has been interesting to see the increase in hype as its launch approaches, after all, it was a project that, initially, generated skepticism and it looks like it will put Rare on the top again. As you know, the promotional campaign of the game has been very curious and today it set a new Guinness world record.
Yesterday, Microsoft launched one of the most extreme methods of promoting a game and, celebrating the upcoming release of Sea of Thieves, it placed a huge cannon at the Raymond James Stadium of the Tampa Bay Buccaneers of the NFL to launch David “The Bullet” Smith.
As you might have seen in some of the trailers of the pirate game, it is possible to throw the characters from a cannon to make them reach complicated spaces or as part of a surprise attack and that is why Microsoft decided to implement that action in real life. The feat was broadcasted today in the morning on Mixer and many players could witness the moment when Smith was launched from the huge canyon.
Minutes after the launch was successful, the official Guinness World Records Twitter account congratulated the Xbox team, the Sea of Thieves team and David Smith and informed them that they had established a new brand with respect to the greater distance that a human being has reached when launched from a cannon, an achievement that will be established in its record book.
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— Sea of Thieves (@SeaOfThieves) March 13, 2018
Congratulations to @Xbox , @SeaOfThieves and David “The Bullet” Smith on achieving a NEW record for farthest distance for a human to be fired from a cannon! This attempt was explosively successful https://t.co/Rv9VSVU9s2
— GuinnessWorldRecords (@GWR) March 13, 2018