Recently, the marketing manager of Xbox, Aaron Greenberg, appeared in TXR Podcast on July 14, where he talked about the price of ReCore, which will be $40 instead of $60 USD, price set for AAA titles.
According to the executive, the price cut reflects the fact that ReCore is a new franchise. Although the name has Keiji Inafune, who was involved with Mega Man, it is a brand new property, and Microsoft needs to gain the trust of the players.
Also, ReCore will be released in September this year, as its first major title in the final season of the year, so it will be easier to attract the attention of players, according to Greenberg.
“”With new IP like that…ideally, launch timing matters a lot. So that’s why you’re seeing us launch it as our first title of the season; it’s coming in September,” he said. “So getting out early. The second thing is it doesn’t have an existing base of fans. So we have to build that fan base. Rightly so, [gamers] are very thoughtful about, ‘Where do I want to spend my money?, ‘What games do I want to buy? So we kind of have to earn their vote; we have to earn their trust; we have to earn their dollar.”
“We wanted there to be no barriers. We wanted to be able to give you a great AAA that gives you $60 of value but if you aren’t sure, not let that be the barrier of a tradeoff of, ‘Hey there’s a $60 game and there’s this game.’ We wanted you to be able to get in.”
In addition, Greenberg said he hoped ReCore can become a major new franchise for Microsoft. “So that’s why we priced it at $40. We hope that will increase its chances of having success as a new IP,” he said.
ReCore will arrive on September 13 for Xbox One and PC. The title will be part of Xbox Play Anywhere, program that lets you buy the digital version of Xbox One and obtain from Windows 10, or vice versa.