Microsoft explains why ReCore costs $40 USD

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Recently, the marketing manager of Xbox, Aaron Greenberg, appeared in TXR Podcast on July 14, where he talked about the price of ReCore, which will be $40 instead of $60 USD, price set for AAA titles.

ReCore Game Screenshot

According to the executive, the price cut reflects the fact that ReCore is a new franchise. Although the name has Keiji Inafune, who was involved with Mega Man, it is a brand new property, and Microsoft needs to gain the trust of the players.

Also, ReCore will be released in September this year, as its first major title in the final season of the year, so it will be easier to attract the attention of players, according to Greenberg.

“”With new IP like that…ideally, launch timing matters a lot. So that’s why you’re seeing us launch it as our first title of the season; it’s coming in September,” he said. “So getting out early. The second thing is it doesn’t have an existing base of fans. So we have to build that fan base. Rightly so, [gamers] are very thoughtful about, ‘Where do I want to spend my money?, ‘What games do I want to buy? So we kind of have to earn their vote; we have to earn their trust; we have to earn their dollar.”

“We wanted there to be no barriers. We wanted to be able to give you a great AAA that gives you $60 of value but if you aren’t sure, not let that be the barrier of a tradeoff of, ‘Hey there’s a $60 game and there’s this game.’ We wanted you to be able to get in.”

In addition, Greenberg said he hoped ReCore can become a major new franchise for Microsoft. “So that’s why we priced it at $40. We hope that will increase its chances of having success as a new IP,” he said.

ReCore will arrive on September 13 for Xbox One and PC. The title will be part of Xbox Play Anywhere, program that lets you buy the digital version of Xbox One and obtain from Windows 10, or vice versa.

5 Comments

  • Plain lies!

    Since when does a new AAA iP needs to be priced at 40?

    Was destiny priced like that? Why wasn’t quantum break priced at 40 then? If was also a new franchise. And it was released in less than a month of uncharted 4 which in comparison, destroyed it in every possible way.

    If they are pricing it at 40 is because they know the game is not a proper aaa. I mean, the visuals surely don’t look like one.

  • I don’t buy that! Since when does a new AAA iP needs to be priced at 40?

    Was destiny priced like that? Why wasn’t quantum break priced at 40 then? If was also a new franchise.

    If they are pricing it at 40 is because they know the game is not a proper aaa. I mean, the visuals surely don’t look like one.

  • This will definitely be something to watch out for folks. There MUST be some conspiracy or secret motive to pricing the game at $40. Why on earth wouldn’t Microsoft try to screw us over like Activision did with Destiny (making people pay $60 for half baked initial release). We must stay alert and spread the word when we see any publisher trying to sell a game with an introductory price of less that $60. Save us all from these LIES!!!

  • All that Bla,Bla,Bla from Greenberg is Microsoft PR speak for…..”it’s a 6 to 8hr gameplay with little to no replay value so we’ll get $40 out of it instead of the $15 that it’s worth”. And It’s kinda funny Microsoft thinks this game is a AAA title.

  • It’s not so secret, it’s because it’s not really a AAA game.

    But you are right, MS stop saying the truth as soon as they realized that they had lost the console war against Sony for the third consecutive time.

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