The response of consumers to the launch of the Nintendo Switch has been extraordinary, to the degree that the new Nintendo console is depleted in many parts of the world and expectations of production and sale of the same by the Japanese company have had than to be positively modified to meet all the demands.
One of the benchmarks in hardware sales is invariably found in the GameStop chain of stores, which has consistently reported on Switch’s sales performance in its branches and has witnessed the high demand for the new console of Nintendo.
It is in this context that Eric Bright, the marketing manager of GameStop, stated in an interview conducted by Game Rant that Switch’s sales success could be the beginning of a positive trend that would culminate in overcoming the total of Wii sales: “The Nintendo Switch is off to a start right now that it could possibly eclipse the Wii. Initial sales on this have been phenomenal. I can’t give straight numbers, but I can say we’re seeing one of the highest attach rates of software and accessories to a device that we’ve seen in a long time.”
In Eric Bright’s words, it’s not just about the demand for the console, but about accessories and games, to the degree that buyers have returned to the stores after purchasing their Switch to get the necessary accessories to share the experience of playing with other people: “We’re seeing tremendous success with the power chargers for the Nintendo Switch, as well as people coming in and picking up extra Joy-Con so people can turn it into a four-player device. We will soon be going online with all-new bundles. Because of the popularity of Zelda, which is one of my top picks, we’re putting together a Zelda bundle of hardware and accessories for customers to pick up online.”
No doubt the statements of Eric Bright seem adventurous about the future of Switch sales, as the goal is not simple because the Nintendo Wii managed to sell just over 100 million consoles, a number that have only managed to beat the PlayStation, Game Boy, Nintendo DS and PlayStation 2.