The success of Fortnite after the release of its Battle Royale component has become a topic worthy of analysis, as few expected the Epic Games title to reach the popularity levels it has today or the revenues it has generated so far. Beyond its simple mechanics and the fact that it is a free experience, the business model of Epic Games has given great results and Michael Pachter spoke about it.
Michael Pachter, the analyst at Wedbush Securities, spoke with Venture Beat about the success of Fortnite: Battle Royale and, according to his perspective, it has attracted millions of players.
In this sense, the analyst revealed information that he obtained directly from Epic Games and that accounts for the success of its monetization model: “You can play Game Pass forever by spending $10 once. It’s super smart. People are going to see that somebody has that hard-to-get skin, and more people will sign up for the Game Pass. Epic told me 12 weeks ago that the one that started 12 weeks ago, they sold 5 million Game Passes the first day. $50 million in a day? That’s a good business model. I think a lot of publishers are going to copy that and move to cosmetics so nobody complains about pay-to-win.”
As you know, the Battle Pass purchase in Fortnite: Battle Royale gives you access to exclusive rewards and rewards your performance in pitched battles. On average, it is estimated that fulfilling all the challenges that are rewarded in the pass takes between 75 and 150 hours of play and in addition to obtaining cosmetic items and some items, it is possible to obtain V-Bucks in a sufficient amount to acquire the next Battle Pass without spending real money.
Thus, a new testimony accounts for the success of Fortnite: Battle Royale, an experience that generated revenues of $296 million in April. Fortnite is available on PS4, Xbox One, PC and iOS.