Currently, the transmissions of video game are an important part of the industry and platforms for streams have developed monetization models that have been quite lucrative for those involved. The success of this activity would soon attract other companies and their respective platforms and now Facebook seeks to enter the scene of video game streams fully with a new pilot program.
Through a press release, Facebook announced that it will launch a pilot monetization program to support creators of content similar to what we can see on Twitch and YouTube. According to the information, the company will integrate a support system for streamers that will work through contributions that will be given as a tip, away from the business structure that works on other platforms and includes commercial agreements, sponsorships, etc.
Guy Cross, the head of game relations in North America, revealed to Polygon that the streamers that are part of the pilot program may include advertising according to the rules of the platform, but the test will be focused on measuring the direct relationship between streamer and audience and the potential for support through the proposed monetization system.
At the same time, the Facebook manager reported that the medium and long-term idea is to create an environment for the creation and transmission of content that offers opportunities for streamers to develop and promote the diversity of the social network by offering transmissions of all kinds of genres existing in the video game industry.
Finally, Cross said that it is not an aggressive strategy that seeks to compete directly with Twitch or YouTube, it is simply a pilot program that is subject to the response of the public.