EA Sales Expectations Around Anthem Goes Up
Anthem will debut in February next year but it has been available for a long time in pre-orders on the different platforms where it is available. Although there are some doubts about what BioWare will present as a final product, especially after the restructuring of the studio, it seems that the hype has given good results and today we can say that the title has exceeded the expectations of Electronic Arts.
Today, Electronic Arts held its annual meeting with investors with a view to what they expect for 2019 and one of the topics that gave what to talk about was the good reception that Anthem begins to have. In that sense, the financial director and chief of operations of EA, Blake Jorgensen, reported that the expectation regarding digital sales is to increase 20 or 25%, a figure that was adjusted after they received information about the Anthem pre-sales to the moment.
Also, the manager acknowledged that the company had handled discreet expectations around the new BioWare title: “We’re also very excited about Anthem. Andrew mentioned it was getting a lot of positive feedback. We think it’s a fabulous game and you’ll see a lot more of it to come after we get out of this holiday window and into early next year. I think our original expectations of the game were probably too low and thus we think that’s important.”
After this statement, Jorgensen was questioned by an investor regarding the expectations that he defined as casualties with respect to Anthem and the executive responded: “That was last May or April when we put that forecast together. As we’ve gotten deeper into the final parts of the game and we’ve had it tested with a lot of people–clearly the excitement is building. It started building at E3 as people just learned what the game was and saw it. Typically, when you’re forecasting a brand-new IP, you usually start lower and then build that forecast over time and that’s essentially what we’ve done. We’re getting excitement both internally and externally about the game, as Andrew mentioned. It’s very different than anything BioWare has built in the past. It looks stunning and plays extremely well. That’s what’s given us more confidence around the forecast.”
Anthem will arrive on February 22, 2019 on PS4, Xbox One, and PC.