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EA: Loot Boxes Aren’t Randomized Purchases, But “Surprise Mechanics”

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Loot boxes are one of the most talked-about topics in the video game industry, both by enthusiasts who express their favor or disagreement and by institutions, which in some states have defined these illegal “loot boxes”, as they are considered a real gambling in the game. One of the largest video game producers in the world, Electronic Arts, makes extensive use of loot boxes within its own titles and supports its integrity and validity, even on a moral level.

The vice-president of the Legal and Government Affairs section of Electronic Arts, in response to questions posed by Brendan O’Hara, Scottish National Party MP, commented on the matter with the following words: “We do think the way that we have implemented these kinds of mechanics – and FIFA of course is our big one, our FIFA Ultimate Team and our packs – is actually quite ethical and quite fun, quite enjoyable to people.”

“We do agree with the UK gambling commission, the Australian gambling commission, and many other gambling commissions that they aren’t gambling, and we also disagree that there’s evidence that shows it leads to gambling. Instead we think it’s like many other products that people enjoy in a healthy way, and like the element of surprise.”

Hopkins then compared the loot boxes with the Kinder Eggs, stating that they are the same thing. Obviously, Electronic Arts defends the practice of loot boxes, given that they are extremely profitable and that their ban really risks eliminating a huge source of income for the company.

What do you think about this news? Do you believe that the loot boxes are ethical and fun, or do you think they are always wrong? Tell us in the comments below.