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ERA: Digital sales of Video Games Increased 12.1% in The United Kingdom


Little by little the digital sales of video game market begins to position itself as the option selected by users when acquiring their favorite titles, after all nowadays many physical versions have a function of access to the content and most of the information is read from the storage unit of the consoles.

Hence the importance of observing the behavior of important markets and recently interesting data about the United Kingdom was revealed.

The Entertainment Retailers Association (ERA) of the United Kingdom presented its report corresponding to the sales performance of the entertainment industry in the region during 2017 and in the video games section, there is good news.

According to the association, UK players spent more than $4 billion on video games during the year. In terms of physical versions, the British market recorded sales of $950 million, an amount that represents a growth of 2.1% compared to last year.

In addition, the market for digital sales of video game grew significantly in the region, which translates into a 12.1% increase compared to last year thanks to sales of more than $2.7 billion in 2017.

According to Kim Bayley, the CEO of ERA, these numbers represent a new form of relationship between the consumer and the content offer that translates into the growth of the entertainment industry this year.

This is because now new forms of access, consumption and content offer can be included in platforms that do not depend, directly, on the large distribution companies, which previously defined a large part of the growth due to a relationship of market dependence.

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