Bandai Namco Wants To Invest Heavily In The Development of New IP
Bandai Namco Holdings has announced a medium-term investment plan called “Change for the Next: Empower, Gain Momentum, and Accelerate Evolution” which provides for a reorganization of some divisions of the company and a more flexible working method to achieve the objectives set for the next three years.
The various internal units of Bandai Namco will work together to coordinate the management of the various brands and global and regional activities. The aim of the holding company is to enhance its IP catalog and create new franchises, which is why Bandai Namco has allocated investments of 25 billion yen over the next three years, this sum will be used to develop new IPs, technologies and explore new business models.
Another goal is to maintain the leadership of the video games and entertainment industry in Japan, Europe, and North America, continuing to invest on IP notes and as mentioned on original productions.
The changes will concern the various branches of Bandai Namco that will be renamed as Strategic Business Unit and divided into 5 different units (the scheme shown below). From the Visual and Music Production will be spun off an additional unit that will deal specifically with the creation of a new IP.
Bandai Namco has especially mentioned the successes of Dragon Ball Xenoverse 2 and Dragon Ball FighterZ, both positively received by the public and critics.