Albert Penello explains why it is not possible to pre-order the Xbox One X

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On the occasion of the E3 2017, Microsoft came to the event to present its most powerful new console of Xbox One X, finally revealing the name, form factor, release date and price. These details, however, miss those relating to pre-order, which have not yet been opened by the software giant.

In an interview with Gamertag Radio, the Senior Director of Product Management for Microsoft Albert Penello has explained why the company has decided to delay the pre-order of Xbox One X.

“We are a long way away from launch. So I think we wanted to have a really strong E3 around talking about the product and talking about the games We are going to do pre-orders closer to launch, I think we are going to have some fun stuff to talk about with pre-orders that we haven’t talked about now.”

This last statement suggests that something is cooking in the house of Microsoft, but it is not yet clear how it may affect the reservations of the console.

If there is one hardware product that has starred at E3 2017, this has been the brand new Xbox One X. Microsoft has made sure to have the most powerful console on the market while it has evaded the most controversial debates raised when Sony made a similar move with PS4 Pro.

Note that Xbox One X will be available from November 7, 2017 at a price of $499.


  • Technically you can still preorder even if not officially open, I did it at GameStop, might not be able to everywhere though.

  • Game stop is offering reservations (a reservation fulfilled from store inventory), they differ from pre-order.(reservation fulfilled by manufacturer) Read the fine print.

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