Activision Blizzard Made Over $4 Billion From Microtransactions in 2017
It seems that the fury of the players for the new economic systems is limited to some flame on the internet and hit only Star Wars: Battlefront II. For the rest, the microtransactions are going great and are very popular. We deduce this from the record results of titles such as NBA 2K18, Grand Theft Auto V, and Activision Blizzard.
Like many other publishers, Activision Blizzard has also announced its annual financial results, reporting really surprising numbers: during the last year the company has obtained revenues of 7.02 billion dollars and profits of 2.2 billion, to report the data on the success of the microtransactions, which generated revenues of $4 billion dollars, $1 billion of them in the last quarter.
Microtransactions and services generated more money than the sale of retail and digital titles for Activision Blizzard. The company in particular praises the results of World of Warcraft, Hearthstone, Overwatch, Call of Duty WWII, Call of Duty Black Ops 3 and Destiny 2, which have greatly contributed to achieving this result.
Activision can also count on the success of Candy Crush Saga and Candy Crush Soda Saga mobile games that were two of the ten most downloaded titles of the year in North America from the App Store and Google Play.
Do you think that Blizzard has recorded record revenues, which are not quantified in the report, despite not having launched any major title? Tell us in the comments below.