Activision Blizzard: $60 games Will Never Disappear, Despite Free-To-Play Succeeding
Activision Blizzard recently closed another exceptional quarter, with earnings up 29% over the same period last year. In light of this, the forecasts of revenues for the entire 2018 have been increased.
The last meeting with shareholders also revealed that in just three months, Activision Blizzard has grossed $1 billion thanks to microtransactions and the sale of additional content, a real record for the company.
In this regard, and also considering the amazing success of free-to-play games like Fortnite Battle Royale, COO/President of Activision Blizzard, Collister Johnson, was asked what he thinks of the classic monetization model, namely the sale of games at full price.
In this regard, Johnson was quite clear. According to him “the $60 games” will never disappear, simply because the various models can easily coexist: “Right now, today, we have a full range of business models, free-to-play, subscription, upfront payments, downloadable content packs, ongoing microtransactions, all of these succeeding at scale. [We] do believe $60 games will continue.”
What do you think about his statements? Are you also of the idea that the different methods of monetization can easily coexist? At the same meeting, the company announced that Destiny 2 had the best launch ever for a company title on the PC, and that the pre-orders for Spyro Reignited Trilogy are above expectations.