It is impossible to deny that the first year of Nintendo Switch surprised the world by dispatching more than 10 million units and breaking sales records in the United States, Italy, and France. That said, Nintendo knows that it is still too early to claim victory as 2018 will be a crucial year for the future of its hybrid console.
Tatsumi Kimishima, the president and CEO of Nintendo, commented on this in a recent interview with Mainichi. He said that this year they must work to ensure that Switch is a product that more people want to have, even those who are not normally attracted to a console.
“In order to be playable in the long term, the second year is crucial. Our task is to add more users, including people who barely touch game consoles,” Kimishima said before pointing out that they should expand the catalog of Switch to be a console with a long life cycle.
Later, the executive was asked if Nintendo Switch has the potential to overcome the Nintendo Wii, the most popular home console in the history of Nintendo. According to Kimishima, there are likely to be some regional differences; however, the global reception has been very similar to that of the Wii.
Also, Kimishima made it clear that Nintendo does not rest on its laurels and knows that at any moment the competition can offer more attractive products. So, he believes that Nintendo should focus on creating new ways to play to keep the momentum of Switch ongoing. Finally, he mentioned that they will continue to focus on making family games and hope that with the support of third-party the Switch catalog will have experiences of varied genres.
What do you think about the statements of Kimishima? What do you think will be the strategy of Nintendo that must follow to meet its goal for 2018? Tell us in the comments below.