The magazine Adweek has released its Power List 2016, in which it lists the top 100 most important people of marketing, media and technology. The most relevant of these 100 leaders is that they include the CEO of Activision, Bobby Kotick (24), and that of EA’s, Andrew Wilson (56).
To build this list some factors were took into account such as corporate performance, profits and growth, resource consumption, the situation between rivals, and other factors. The purpose of the list is to see year-on-year performance of executives around the world.
Kotick has been commended for making Activision Blizzard a comprehensive entertainment establishment, and not just a video game company. Meanwhile, Wilson celebrated the resurgence of a company that had been criticized as “the worst of America” and now has a brighter future.
These are the first 10 members of the list of Adweek:
1. Mark Zuckerberg (Facebook)
2. Larry Page (Google)
3. Tim Cook (Apple)
4. Robert Iger (Disney )
5. A.G. Lafley (Procter & Gamble)
6. Brian Roberts (Comcast)
7. Jeff Bezos (Amazon)
8. Martin Sorrell (WWP Group)
9. Rupert Murdoch (20th Century Fox)
10. Indra Nooyi (PepsiCo)